ADIDAS DON 4

Design, Animation, 3D Scanning

Upperline teamed up with Adidas Basketball to deliver the fourth and final tech film in the “Innovation Lab” series.

We were surprised to hear that the D.O.N ISSUE #4 shoe was designed from real compression data captured from Donovan Mitchell himself. So we crafted a story to illustrate the generative process starting with a 50 yard glass runway to correspond with the campaign tagline ‘The future of fast.’

Client: Adidas
Production Company: Upperline
Executive Producer: Zach LaPlante
Director: The Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
3D Animation: Vladimir Alekseev
FX TD: Artemy Perevertin, Daniil Rybkin
3D Modelling: E.D.Satan, Ilya Danilov, Pavel Pitaev
Lighting: Filipp Gorbachev, Max Chelyadnikov
2D Animation: Pavel Khrustalev
Compositing: Max Chelyadnikov
3D Scanning: Travis Reinke, Scanable
Sound Design: Zelig