ADIDAS TRAE 2

Design, Animation, 3D Scanning

Back to the basics for the Trae 2 campaign. Adidas Basketball developed a simplified look and feel that focuses on their greatest strength - the footwear and the style. Following the guidelines established by Roundhouse Agency for the new campaign we scanned and built our most detailed sneaker model to date. This allowed us to achieve a new level of photoreal quality for the launch film that we had never hit before.

Client: Adidas
Production Company: Upperline
Executive Producer: Zach LaPlante
Director: The Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
3D Modelling: E.D.Satan
Lighting: Filipp Gorbachev, Max Chelyadnikov
Compositing: Max Chelyadnikov
3D Scanning: Travis Reinke, Scanable