ADIDAS TRAE YOUNG 1
Design, Animation, 3D Scanning
Making his signature shoe debut. We stepped up to help Adidas Basketball launch the Trae Young 1.
The first video of an ‘Adidas Innovation Lab’ series. From scanning the shoe to constructing every detail, we produced a design-driven spot highlighting the shoes technical benefits.
Credits
Client: Adidas
Production Company: Upperline
Executive Producer: Zach LaPlante
Director: The Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin, Hank Liu
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin, Daniil Rybkin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Hank Liu
Lighting: Filipp Gorbachev, Alexander Eskin, Hank Liu, Max Chelyadnikov
2D Animation: Mikhail Ivanov
Compositing: Max Chelyadnikov
3D Scanning: Travis Reinke, Scanable
Sound Design: Zelig